Brochure Post 3

Finally after much research and deliberation I finished.
I needed to see where I wanted to first go so I brainstormed a bit more.

I did a few more sketches to begin:

My re-design took in to account all the criticism and took out the elements that did not work. 
I immediately used the four panel gird in my sketches.

I first returned to the drawing board to better lay out my grid. I removed the solid three panel on both sides and instead put four panels on the back so I could better explain "design-thinking." 


Even at this point I was unsure of how to fix it. I went through trial-and-error until I got a somewhat presentable product. And even then...

Here is my final design:

(will upload when I find non-corrupt file)

A few more tweaks with the pictures were all that was left.
I went with the white because I thought it was better than picking a solid background color. I also changed up the grid in the back and fixed the photos so they were better quality. 

The grid on the back I think worked especially better than before. It removed the three panel grid and allowed for me to show step-by-step the design process. Incredibly meta if I might add.

This design is far from perfect but for some reason this brochure is beyond me. I am not sure why I struggled so much with this one but it really gave me a huge appreciation for the time and energy put into these designs. Kudos to those who do this for a living.



 

Brochure Post 2

Now I stuck to basically the three-panel layout for the entire three brochure schemes. I am not sure why but to me it seemed like the best idea, I also did not even think to change up the grids.

I really liked blue so a majority of my ideas took into account that color.


Disregard the hexagon, it's ridiculous.

Design One:

Design Two:

Design Three:

The feedback was thus: too much color, weird color scheme, blank space, and a solid background color.


And I would say I have to agree, it wasn't until I actually heard people say it that I affirmed my suspicions.If someone picked up this brochure it wouldn't be any revolutionary, or anything that was designed properly. Or something I could claim to be able to sell.

But much like design thinking there is not good design only good re-design.

So I went back to the drawing board.

Brochure Post 1

Arguably the hardest project that I have finished in this class, the brochure took me some time to complete. A majority of the difficulty lie in the beginning design scheme. After taking the class for a month I realized many of my ideas may not be suitable for the brochure. I was hard pressed to figure out how to make it work in the end.

I began by thinking up the best way to design the grid. I sketched out what appeared to be the best idea:

I also needed to explain the design process in the brochure, effectively and well put together.

The first panel would have my title, then a picture, followed by a design quote. The next panel would be predominantly introductory text and the inside would feature the explanation of the design process.

I looked at some online to get a better understanding of where I wanted to go. Many of them were much more complicated than I wanted to be, but designs like these I enjoyed:

 

But it wouldn't be until the final design that I took the four grid structure into my brochure.

And went with that grid initially for my rough draft. I put in a solid background color and put up three different designs for the brochure. 

The hardest part ended up being where to put the text and how I would use it. I wanted to get the message across but was very unsure of the best approach. I needed to explain design thinking in a way that not only made sense but allowed the reader simplicity.

The blue works though, and I ended working that into all three of my first designs. It is a nice color, more calming than others and I didn't want anything too bold in a brochure.