Brochure Post 1

Arguably the hardest project that I have finished in this class, the brochure took me some time to complete. A majority of the difficulty lie in the beginning design scheme. After taking the class for a month I realized many of my ideas may not be suitable for the brochure. I was hard pressed to figure out how to make it work in the end.

I began by thinking up the best way to design the grid. I sketched out what appeared to be the best idea:

I also needed to explain the design process in the brochure, effectively and well put together.

The first panel would have my title, then a picture, followed by a design quote. The next panel would be predominantly introductory text and the inside would feature the explanation of the design process.

I looked at some online to get a better understanding of where I wanted to go. Many of them were much more complicated than I wanted to be, but designs like these I enjoyed:

 

But it wouldn't be until the final design that I took the four grid structure into my brochure.

And went with that grid initially for my rough draft. I put in a solid background color and put up three different designs for the brochure. 

The hardest part ended up being where to put the text and how I would use it. I wanted to get the message across but was very unsure of the best approach. I needed to explain design thinking in a way that not only made sense but allowed the reader simplicity.

The blue works though, and I ended working that into all three of my first designs. It is a nice color, more calming than others and I didn't want anything too bold in a brochure.