Mood Board

Hands down the most enjoyable project I have completed this semester was the mood board. It is the basic rubric for creating the idea and information behind a design. You pick the colors, textures, and typography to display before you begin working on the actual design. This is so you have a clear idea of what works and holds consistency throughout the design process. 

In the beginning I had to pick a color template that I thought would accurately articulate design thinking. I went through a few different schemes until I picked the one I have here. The blues, greens and subtle purples were much calmer than most colors and with a serious and relaxing topic like design process it fit.

The whole board in general is a very simple and subtle design. It was my idea to easily describe the way the process works and I didn't want to make it very busy. I looked to a bunch of different mood boards online but could not find many to work from. I began taking bits and pieces from the best ones that fit my ideas. I researched the actual design process more than other templates. I wanted to better understand it before I worked up from there.

My first design had much more white space than my second. It also had type that was about 10 sizes up from the final. The grid ended up being two columns back to back. It was then moved into areas for each item. One for the color template, another for the headers, and a third for the typography. I then changed the original titles to put in some colors to show how I would used the color template I selected. The textures stayed the same but I added the boxes to also show where I wanted to final result to go. 

The few details that I changed from the beginning to the end made a considerable difference.